This just in...GREENSPACE signs lease at 719 Swift Street - the popular store WILL REOPEN!
Stay tuned for developments...
Saturday, September 15, 2012
Saturday, July 7, 2012
Cash mob at Capitola Book Cafe brings out shoppers
By JONDI GUMZ - Santa Cruz Sentinel
Posted: 06/29/2012 07:46:18 PM PDT
CAPITOLA - Even a glut of traffic on Highway 1 could not keep away supporters of Capitola Book Cafe on Friday afternoon.
The 30-year-old independent bookstore, which aims to raise $285,000 by the end of July, was the location of the second Cash Mob Santa Cruz event organized by Matthew Werner.
By 5:30 p.m., the store next to the CineLux theater on 41st Avenue was not exactly mobbed, but patronage was steady and the staff noted "a lot more cash in the drawer."
...read the complete article here...
Posted: 06/29/2012 07:46:18 PM PDT
CAPITOLA - Even a glut of traffic on Highway 1 could not keep away supporters of Capitola Book Cafe on Friday afternoon.
The 30-year-old independent bookstore, which aims to raise $285,000 by the end of July, was the location of the second Cash Mob Santa Cruz event organized by Matthew Werner.
By 5:30 p.m., the store next to the CineLux theater on 41st Avenue was not exactly mobbed, but patronage was steady and the staff noted "a lot more cash in the drawer."
...read the complete article here...
Thursday, June 28, 2012
Cash mob organizer works to assist Capitola Book Cafe; Friday event aims to help local bookseller survive
Posted:
06/26/2012 05:28:00 PM PDT
Cash mobs are spreading across the nation to support locally owned businesses.
Santa Cruz organizer Matthew Werner is a patron of Capitola Book Cafe, attending readings by cyclist Geoff Drake, poet John Chandler and local novelist Thad Nodine. The 30-year-old independent bookstore is "a cherished venue for authors far and near to find an audience for their work," but is "having difficulty keeping its doors open," as Werner put it.
Having orchestrated his first cash mob in May, bringing 150 people to Greenspace, he decided to organize cash mob No. 2 for Capitola Book Cafe. His rules are simple: Spend at least $20, meet three new people, and have fun.
"We're stoked," said Wendy Mayer-Lochtefeld, one of four Capitola Book Cafe co-owners.
She described the event as one of several ways customers have stepped up to help the bookseller survive the toughest economy since the Great Recession and the challenge of Internet competition.
...read the complete article here...
Wednesday, June 13, 2012
Capitola Book Cafe - Cash Mob
Within the past year I've attended numerous readings by local poets and authors at the Capitola Book Cafe. Geoff Drake's tales of bicycle racing (Team 7-Eleven), Thad Nodine's exciting first novel Touch and Go, and John Chandler's poetry, to name a few. This gem of an independent bookstore is a cherished venue for authors far and near to find an audience for their work. A place for the public to get up-close-and-personal with your favorite creative types. But the store is having difficulty keeping its doors open.
We are planning a Cash Mob event for the Capitola Book Cafe on Friday June 29th, from 5 to 7 pm. As before, we'll do it informal Santa Cruz style - if you can't make it at the appointed time, then make an effort to come before or after.
Three rules for Cash Mob:
1. Spend at least $20;
2. Meet three people you didn’t know before;
3. HAVE FUN!!!
The Capitola Book Cafe is located at 1475 41st Avenue, Capitola, CA 95010. Their telephone number is: 831.462.4415.
Read more about their Survive & Thrive Campaign here.
We are planning a Cash Mob event for the Capitola Book Cafe on Friday June 29th, from 5 to 7 pm. As before, we'll do it informal Santa Cruz style - if you can't make it at the appointed time, then make an effort to come before or after.
Three rules for Cash Mob:
1. Spend at least $20;
2. Meet three people you didn’t know before;
3. HAVE FUN!!!
The Capitola Book Cafe is located at 1475 41st Avenue, Capitola, CA 95010. Their telephone number is: 831.462.4415.
Read more about their Survive & Thrive Campaign here.
Saturday, June 2, 2012
Greenspace Moving Days
Recieved this email from Lydia at Greenspace on 1 June 2012:
Dear colleagues, customers, and friends-
The
store is closed! We haven't found a new home yet, so we are going into
storage. We are not giving up, but it's time to move. We will still be
mixing paint out of Lydia's garage until we find our new location. Email
us your paint needs and stay tuned for more news! We are keeping our
phone, email and web site.
Many
people have asked what they can do to help us and made generous offers.
We would like to accept, with deepest gratitude. Here are some
opportunities for you to take part.
We
are packed and ready to start moving Saturday and Sunday. We will start
at greenspace at 9 a.m. both days, moving everything to storage
facilities on the Westside. We plan to work until 5 p.m. both Saturday
and Sunday. If you would like to help, we will gratefully welcome you
(and your car, van, truck, truck-trailer or bike-trailer) for any length
of time. There will be treats and pizza around noon both days. Any
vehicle can move stuff, and on-site assistance loading vehicles and
cleaning will also be needed. Many hands will make light work.
Thank you all for letting us know
you want us around. We look forward to thriving in a new smaller venue
sometime in the near future, focused on what we do best: interiors and
finishes!
Thanks again to all of you,
Lydia
Thursday, May 17, 2012
‘We’re Open’ - Lydia Corser of greenspace opens up about the popular store’s future
By Cynthia Orgel
Good Times, May 17, 2012
From its beginnings in late 2006, Greenspace always had a great deal going for it. Perfectly located in the Rio Theatre shopping district, it was affectionately nestled between such popular businesses like Lillian’s Italian Kitchen and what was formerly Gateways Books. It became the Santa Cruz dream: outstanding
eco-friendly
goods and an owner who boasted a strong commitment to the community. It
also won raves for its home finishings and furnishings, and, in a
significant way, enabled consumers to purchase fine products, which, in
turn, helped them create better environments for their families—and even
their animals.
However, at the beginning of May, the owner and certified kitchen designer, Lydia Corser, notified customers and friends that Greenspace would close at the end of the month—quite an unsettling shock to the 3,700 people on greenspace’s email list.
For Corser, who created the interior design for Ecology Action, the color consulting for Vivas, and the Rio’s entire floor (stained with Greenspace’s soy-based concrete stain), to note a few, the response from her clientele means a lot. In fact, it is fuelling her hopes for a Greenspace-related future.
“I don’t want to say goodbye,” says Corser. “I live in this community, and if Greenspace goes out of business, I’m going to reinvent myself.”
But loyalty to Greenspace comes in all sorts of forms. Beyond the local outpouring of support, there was a Cash Mob on May 11, which was organized by Matthew Werner, a devoted Greenspace shopper and member of Santa Cruz Woodworkers. The event eased the shop’s financial tensions, but more importantly, it also brought customers to come together who wanted to appreciate their favorite sustainable-living store. It was also an opportunity for everybody to brainstorm on important next steps.
Although this is a challenging time for Corser, her colleagues and clients, she is positive about the future. “Our goal has been to be a lifestyle store,” she says. “We’re open—literally and figuratively.”
Greenspace is located at 1122 Soquel Ave., Santa Cruz, 423-7200. Visit greenspacecompany.com for current newsletters and updates, in addition to the extensive online catalogue.
Good Times, May 17, 2012
From its beginnings in late 2006, Greenspace always had a great deal going for it. Perfectly located in the Rio Theatre shopping district, it was affectionately nestled between such popular businesses like Lillian’s Italian Kitchen and what was formerly Gateways Books. It became the Santa Cruz dream: outstanding
eco-friendly
goods and an owner who boasted a strong commitment to the community. It
also won raves for its home finishings and furnishings, and, in a
significant way, enabled consumers to purchase fine products, which, in
turn, helped them create better environments for their families—and even
their animals. However, at the beginning of May, the owner and certified kitchen designer, Lydia Corser, notified customers and friends that Greenspace would close at the end of the month—quite an unsettling shock to the 3,700 people on greenspace’s email list.
For Corser, who created the interior design for Ecology Action, the color consulting for Vivas, and the Rio’s entire floor (stained with Greenspace’s soy-based concrete stain), to note a few, the response from her clientele means a lot. In fact, it is fuelling her hopes for a Greenspace-related future.
“I don’t want to say goodbye,” says Corser. “I live in this community, and if Greenspace goes out of business, I’m going to reinvent myself.”
But loyalty to Greenspace comes in all sorts of forms. Beyond the local outpouring of support, there was a Cash Mob on May 11, which was organized by Matthew Werner, a devoted Greenspace shopper and member of Santa Cruz Woodworkers. The event eased the shop’s financial tensions, but more importantly, it also brought customers to come together who wanted to appreciate their favorite sustainable-living store. It was also an opportunity for everybody to brainstorm on important next steps.
Although this is a challenging time for Corser, her colleagues and clients, she is positive about the future. “Our goal has been to be a lifestyle store,” she says. “We’re open—literally and figuratively.”
Greenspace is located at 1122 Soquel Ave., Santa Cruz, 423-7200. Visit greenspacecompany.com for current newsletters and updates, in addition to the extensive online catalogue.
Saturday, May 12, 2012
'Cash Mob' brings 150 shoppers to Greenspace in Santa Cruz on Friday
Posted:
05/11/2012 09:40:56 PM PDT
SANTA
CRUZ - For a mob, these shoppers were awfully polite. They didn't
scream or fight over the merchandise, and most of them used credit cards
rather than cash. But they did make the register sing and that put a
smile of the face of Greenspace owner Lydia Corser.
Read the rest of the story here...
 |
| Stu Branoff, of Santa Cruz, pays for his items in cash as Greenspace owner... (JON WEIAND/SENTINEL) |
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